Before Freedom Energy offered our comprehensive portfolio of energy solutions, we initially specialized exclusively in direct enrollment of clients into New England’s bulk power market providing power at wholesale prices. Freedom pioneered this innovative, cost-saving concept of direct end-user access to grid power in ISO-NE and defined and established the ground rules for direct market access by end user participants.
The Direct to Grid solution is a practical option for some clients today. It is a unique method of purchasing electricity that provides end-users access to wholesale prices with the actual costs of electricity passed through. This type of purchasing model is also beginning to take hold in some regulated energy markets where clients don’t have an option to purchase competitive energy supply.
How does Direct to Grid work?
Freedom provides access to wholesale electricity prices that are passed on to you, the end-user. We actively manage your account and continually monitor and advise on market conditions while presenting solutions to balance and manage your risk along with the lowest cost options. In addition, we actively manage capacity costs by notifying you of potential Annual System Peaks.
The wholesale price of electricity changes in Real-Time every five minutes based on demand. The price settles hourly which is known as the Locational Marginal Price (LMP). Each month the end-user’s hourly use is priced at the hourly LMP. Your overall rate of electricity is specific to your account and usage habits.
Benefits of Direct to Grid include:
- On average you can save 10-15% against retail electricity rates.
- Actual wholesale cost of electricity is tied to your specific demand.
- You can take advantage of off-peak pricing when demand is low.
- You can reduce your capacity costs by managing use during the Annual System Peak.
- There is no long-term commitment. It’s an unmatched 30-day contract.
- You have the flexibility to change procurement method
- We can assist and add Fixed Price block options blending with the real-time prices.
- Invoicing is transparent with all costs as separate line-items.
- There is no risk adder insurance.
How is Direct to Grid different from Fixed Price?
Fixed Price is locked in at specific periods during the year and may not reflect the best time to buy. Although fixed prices for a fixed term can provide budget certainty, it does not allow flexibility for a mid-term exit or the ability to take advantage of pricing if the market drops after locking in a contract.
In addition, suppliers include risk adders to the fixed price to compensate for market and usage changes that can occur during the term of the contract. Direct to Grid allows you to eliminate those uncertainties and only pay for what you use when you use it, bringing the cost to you at a wholesale price.
With Direct to Grid Plus you are your own electricity supplier. Buying power directly from ISO-NE removes some of the costs associated with buying electricity from a third-party supplier. As your Energy Advisor, Freedom guides you through the process and helps navigate the regulatory paperwork process.
President, Managing Director
Gus Fromuth holds a distinguished record of achievement in the energy field and is widely recognized as a pioneer in the industry. Over the course of his more than 30-year career, he founded four successful companies while driving energy market initiatives and staying true to his business philosophy of advocating for the client, adding value, and delivering best-in-class client service. He continues to work tirelessly to ensure that consumers and businesses alike have access to low cost and innovative energy options.
Prior to offering a diverse portfolio of energy advisory services at Freedom Energy, the company initially specialized exclusively in direct enrollment of clients into New England’s bulk power market providing them power at wholesale prices. Gus devised the innovative, cost-saving concept of direct end-user access to grid power in ISO-NE, defining and establishing the ground rules for direct market access by end user participants. On average, this Direct-to-Grid service saves clients 10-15% against retail electricity rates and continues to be a practical option for some power consumers today.
Gus has a long history of community service. In 2010, he was elected to ISO New England’s Consumer Liaison Group Coordinating Committee where he has been serving for over ten years. Previously, he was an officer of the New England Power Pool (NEPOOL) and a founding member of the End User Sector serving as Vice Chair for four years. He has also served on the ISO-NE Board Member Nomination Committee, an honor rendered for his extensive expertise in the New England electricity markets. In addition, he was nominated to serve on the National Energy Marketers Association (NEM) Executive Committee and has served as a Board Member for the Manchester Airport Authority, Northwest Trade Adjustment Assistance Center (U.S. Dept. Commerce), and Manchester Police Athletic League.